Google caused consternation in the publishing industry back at the start of June, when it said it would start blocking many ads in its market-leading Chrome browser.
Well, the feature is now here – sort of. Although Google said the blocking would only start next year, the latest "Canary" version of Chrome for Android lets people opt into blocking advertisements "from sites that tend to show intrusive ads."
The Canary versions of Chrome aren't for general consumption.and they're unstable, experimental builds of the app that are only recommended for developers and other advanced users who want to check out the very latest under-development features.and new feature to user,
So, what qualifies as an "intrusive" ad? That's down to the criteria set by the Coalition for Better Ads, a marketing industry body that's trying to get a handle on the revenue-threatening ad-blocking situation. Its membership includes the online ad giants Google and Facebook, publishers such as Reuters and the Washington Post, and advertisers .
According to the group's stated standards, intrusive ads include those that pop up out of nowhere, take up too much of the screen, use animations or auto-playing video content, or force you to look at a countdown before being able to read the article you're trying to access.